Customer Interaction

What is Real-Time Customer Feedback? Customer feedback is not a new concept and can be achieved in a variety of ways to find out what users think about a particular organisation, product, service or brand. For in-depth research and studies, companies have used surveys, consumer research and mystery shopping type services in the past. The problem with these approaches are that they typically only provide insights and feedback days, weeks or even months after an interaction has taken place and not...

In our previous post we looked at the psychology behind gamification and important questions that need to be addressed prior to implementing gamification in any given workplace. Think of play as being at the root of gamification and when done well, people can engage in playful activities and still do business at the same time. Some of the questions we addressed were: What are your employees needs and goals? Why are they playing? What’s holding your employees back from achieving their...