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Sales Development Representative

Sales Development Representative (SDR)

Job Type Full time

Who we are and what we do

BSL Group’s team of incredible professionals are what makes us the best at what we do.  We are the UK’s largest and most well-established Enterprise Communications Solutions Provider covering Monitor & Compliance, Workforce Engagement Management and Cloud Communications. We have built a strong reputation for delivering complex projects to our global clients and have an impressive client list including The Bank of England, HSBC and Shell.  We’ve been established for over 30 years and have offices in West London and the City of London.

As well as delivering and maintaining best in class capabilities from Enterprise vendors we also develop our own Products that help our clients on their digital transformation journey from on-premise to cloud platforms.  Our technical capabilities are complimented with strong client relationships which uniquely positions us to provide our clients with the best fit solution for their business.

Business Systems is large enough to have a strong reputation in Financial Services, Contact Centres and the Public Sector but is small enough that you will interact with senior managers and the leadership team daily as well as having the opportunity to make a big impact.

We are growing rapidly and looking to welcome new colleagues to join the team!

We know that our core values makes us what we are

  • People First – we know the importance of our people; People development, opportunity, motivation, and inclusivity are all critical pillars in our approach to People.
  • Expertise – we know our stuff and we bring a history of deep technical knowledge and combine it with an understanding of our client’s needs.
  • Collaboration – we work together internally and with clients. It’s the project (and how we run it), not the product that makes the difference.
  • Tenacity – we don’t give up no matter how difficult it becomes; we deliver on our promises.
  • Agility – we continually adapt, and we embrace and build on change.

The role

Business Systems understands that the key to growth is in a high-performing sales team. That’s why we’re seeking an experienced Sales Development Representative (SDR) to find and screen potential clients who can benefit from our products and services.

As the first line of communication with prospects, SDRs have a strong understanding of the sales process, excel at researching leads, starting new relationships, stimulating interest, generating sales qualified leads and helping to build the pipeline for the sales team.

The SDR role requires grit, the ability to make high volume calls and touches, persistence, consistency and great time management.  Our successful SDR’s have a growth mindset and are focused, tenacious and goal orientated.


  • Represent our company’s products and services, starting with a comprehensive understanding of how we can help solve our client’s challenges
  • Research our target markets and prospective clients to identify how our solutions will help meet their needs
  • Generate sales qualified leads and build relationships through prospecting; activity-based calling, emailing and social selling
  • Qualify leads and schedule meetings using Salesforce, Sales Navigator, Outreach and other tools in our sales technology stack
  • Maintain active engagement with new and existing leads through creative follow-up communications designed to increase interest in products
  • Keep prospect account records up to date in Salesforce and for logging all activity and information on prospects
  • Manage and maintain a pipeline of interested prospects and engage sales executives for next steps.

We would love to hear from you if you have:

  • 1 year + prior experience as an SDR with a track record of achieving targets
  • Motivation, drive and the ability to think creatively
  • Goal orientated and lifelong learner
  • Ability to work in a fast paced, team environment
  • Curious, with the ability to understand customer pain and provide consultative solutions
  • Ability to manage time effectively to complete a high-volume outreach
  • Experience with Salesforce and Outreach (or similar)
  • Some experience in either the CCaaS market selling e.g. Genesys, Nice CXOne etc or financial markets selling e.g. Nice, Red Box, Verint etc

The above skills and experience aren’t all or nothing.  We’d love to hear from you if you feel that you would be successful in the role and you have something unique to bring to the table, especially if you have recruitment experience.  For the right person, we can offer training to fill minor skills gaps.

Our diverse and highly capable team is what makes us great at what we do.  We are especially interested in hearing from you if you are from an underrepresented background, including (but not limited to) if you have a disability, are a working parent, are from an ethnic or religious minority background, are a member of the LGBTQ+ community, or are fleeing conflict or persecution.

We have planned for this role to be Full Time, Monday to Friday, but are very open to a chat about flexibility and how the role could fit around your commitments.

We have new amazing offices in the City of London and although this is a hybrid working role, we would prefer you to regularly come to the office, so you have the support you need that will help you to be successful.

The perks

BSL is a People First business, and we work hard to make sure that our people have what they need to reach their potential.  Our perks and benefits include:

  • Hybrid working
  • Shopping discounts, wellbeing, and mental health support
  • Cycle to Work scheme and shower facilities at our City office
  • Life cover
  • Pension Scheme (we match your contribution up to 5%)
  • Private Medical Insurance (upon successful completion of probation period)

What else you get

We understand the importance of work life balance. Our culture is one that focuses on our Values: People First, Expertise, Collaboration, Tenacity and Agility and we try to be as flexible and pragmatic as possible about how the work gets done.

We are a growing company that is pivoting itself more and more towards cloud deployment and to rapidly expand this capability. A company that is on a significant growth curve and is keen to take on new ideas and apply them within the team and the broader organisation.

If you are interested in applying for this position, please email our HR department at [email protected] with a covering letter and CV. We hope you’ll join us!

We hope you’ll join us!