AI and automation

Blog
08 Jul, 2025
From Hype to Impact: AI Strategies for Maximum ROI 

AI is revolutionising customer contact - but for many contact centres, the results aren’t matching the promise. Despite a surge in experimentation, too many organisations find themselves in “pilot paralysis”: high on potential, low on return.  Contact centres need to adopt AI, but many are hitting the same wall: inconsistent ROI. Why? Because not all AI adoption strategies are created equal. Understanding where you are in your AI journey, having clarity about your end goal and choosing the right path...

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