Digital customer engagement is evolving faster than ever before.
According to a 2020 survey from McKinsey & Company, consumers’ rate of digital adoption accelerated by three to four years in just over a few months.
This year, customers will spend 25% more with companies that get digital transformation right.
While digital channels like web chat, social messaging apps and chatbots hold tremendous potential for customer engagement and support, customer experience leaders often feel they’ve yet to realise the full potential of these digital channels.
Download this ebook and discover the five steps you can take now on your journey to master digital engagement.
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