Workforce Management

Watch On-Demand: Proactive Contact for CX and Efficiency

Discover how proactive engagement can reduce inbound contact and enhance customer experience.

Proactive contact isn’t just about reaching out—it’s about delivering value. From status updates to self-service guidance and personalised offers, using the right channels at the right time can improve efficiency, drive engagement, and build long-term loyalty.

In this recent CCMA online seminar, industry leaders from AXA Health, Cadent, and Business Systems explore:

  • Where proactive engagement delivers the most impact
  • How it supports vulnerable customers
  • The best channels for different engagement types
  • How proactive outreach drives sales and improves CX
  • GDPR considerations for proactive contact

Hear from the Experts

Leigh Hopwood, CEO at CCMA, leads a discussion with:

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