With the fourth industrial revolution in full swing and current trends towards automation, cyber-physical systems, IoT, and cognitive computing on the rise, customer experience has become a top priority for global companies. The way businesses interact with customers is evolving, and real-time two-way dialogue is now expected. Previously, this communication was one-way, but the prevalence of social media, mobile technologies, and artificial intelligence has significantly transformed this relationship.
The responsibility for optimising this engagement falls on the shoulders of customer experience, customer insight, and marketing leaders, amongst others. The adoption of new technologies is now seen as essential to drive up quality and efficiency while keeping costs down.
Business Systems will be alongside Chief Customer Officers, Chief Marketing Officers, and other senior CX executives from the world’s biggest organisations at The Customer Experience Strategy Forum. this three-day residential business networking event, which promises to spark debate and bring real value and insight back to your organisation.
Find out more about the Customer Experience Strategy Forum here.
