Discover how proactive engagement can reduce inbound contact and enhance customer experience.
Proactive contact isn’t just about reaching out—it’s about delivering value. From status updates to self-service guidance and personalised offers, using the right channels at the right time can improve efficiency, drive engagement, and build long-term loyalty.
In this recent CCMA online seminar, industry leaders from AXA Health, Cadent, and Business Systems explore:
- Where proactive engagement delivers the most impact
- How it supports vulnerable customers
- The best channels for different engagement types
- How proactive outreach drives sales and improves CX
- GDPR considerations for proactive contact
Hear from the Experts
Leigh Hopwood, CEO at CCMA, leads a discussion with:
- Andy Cook, Head of Colleague & Customer Success, AXA Health
- Dan Edwards, Head of Customer Centre Operations, Cadent Gas
- Hamish Cliff, Head of Consulting, Business Systems
Watch the full session on-demand now.
