The importance behind understanding customer intent is anything but new. Its been a topic of discussion for the last 10-15 years. But brands are still grappling with the ‘why’. ‘Why’ are my customers getting in touch in the first place?
By truly understanding customer intent, organisations can delve deeper into the customer journey and personalise the customer experience.
In this short guide we explore the importance of customer intent and the risks associated with overlooking it.
Our guide explores:
- Benefits behind understanding and acting on customer intent
- Risks associated with overlooking customer intent
- Real life example
